PIM E-Commerce & Omnichannel Data & Integration Architecture Digital strategy

Silvan significantly increases revenue with a new e‑commerce solution

Silvan has modernised its digital foundation with a flexible MACH platform that enhances speed, stability, and development capabilities. The new solution has reduced technical debt, strengthened the customer experience, and laid the foundation for impressive growth in the digital business.

Silvan

0 % yearly

growth in e-commerce

DIY stores

0 % redukcion

in operating costs

Solution

Kraftvaerk developed a modern e‑commerce platform based on a MACH architecture (Microservices, API‑first, Cloud‑native, and Headless), designed according to the principle of separation of concerns.

The new architecture provides Silvan with a flexible and scalable platform where individual systems and services can be developed and replaced independently of one another. This enables continuous development of the platform in line with business needs and technological advances.

As part of the project, a number of improvements were also implemented to enhance the user experience and purchasing flow, including a redesign of product pages and new features that make it easier and faster for customers to complete their purchases.

At the same time, a technological foundation was established that enables the integration of both digital services and physical stores into a unified omnichannel strategy.

Challenges for Silvan

Silvan’s digital ambitions had outgrown what their existing platform could support. Over time, the solution had become complex and burdened with significant technical debt. Even minor changes could pose a risk of downtime, and the platform was difficult to evolve further.

As a result, the majority of the e‑commerce budget was spent on bug fixing and maintenance rather than innovation and the development of new digital services.

At the same time, as the platform was approaching end of life, Silvan faced a strategic choice: either continue with a technologically constrained solution or invest in an entirely new digital foundation.

The decision was made to implement a new e‑commerce platform capable of supporting both current and future needs.

Results

Foruden at platformen har gjort det muligt for Silvan løbende at udvikle nye digitale services og forbedre kundeoplevelsen. Den nye platform har haft en markant effekt på både performance og forretningsresultater, har resultaterne også været: