HKFoods
There is a growing global interest in high-quality, sustainably produced Nordic foods and HKFoods is proud to meet this demand. With a deep passion for quality Nordic cuisine, HKFoods is exporting to several international markets.
UI/UX
Digital transformation
B2B
Data & Integration
Customer Experience
Architecture
Website
Oriola's website refresh: from digital facelift to growth engine
Oriola’s strategy has renewed since and now it was time to elevate their digital maturity across the board.
Oriola
0
%
cloud-native
0
minutes
downtime during deployments
0
years
of active collaboration
Solution
Oriola initiated a Discovery process due to new strategy to reassess business needs after the lau, stakeholder priorities, and modernize the UX/UI and marketing operations. The goal: an AI-ready, GEO and SEO optimized site with modern operative models that meets modern B2B expectations.
A key insight was that even Oriola’s Marketing team lacked clarity on why clients choose them. Through workshops with sales and client-facing teams, we uncovered decision drivers to guide marketing and improve relevance, engaging full organization on continuous path to keep website content relevant for clients and business focused.
We ran four workshops focused on:
• Strategy and shared vision
• Commercial target groups and content strategy
• Needs of other stakeholder groups
• AI readiness
Outcomes included a new marketing strategies, information architecture, and a KPI-driven, continuously optimized operating model. Renewed user journeys and content plan for each target group. The result: a clear roadmap for a refreshed Oriola.com aligned with business goals and user needs.
Kraftvaerk has designed and built the Oriola website. Implementation-wise this project was rather light one as the platform was already in the latest version and the templates are flexible.
Oriola as a company
Oriola is a leading Nordic health and wellbeing company focusing on the pharmaceutical supply chain, with a strong presence in Finland and Sweden. Founded in 1907, it provides distribution, wholesale, and advisory services to pharmaceutical companies, pharmacies, and healthcare operators, ensuring safe, GDP-compliant logistics for medications and health products.
Oriola's share is listed on Nasdaq Helsinki. In 2025, Oriola's net sales were EUR 1.9 billion and we employ around 900 professionals in Finland and Sweden.
Challenge
Since 2021, Oriola has partnered with Kraftvaerk. Since then, the company has updated its strategy and brand, and undergone acquisitions and divestments.
Rather than making minor updates, there was a clear need for a Discovery process to reassess business needs, stakeholder priorities, and modernize the UX/UI and marketing operations.
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1More business focus.
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2Flexible further development.
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3A more modern and scalable foundation.
We have achieved a refreshed website that is user-friendly, aligned with our strategy.
Charlotta Abrahamsson,
External Communications Manager at Oriola
We have achieved a refreshed website that is user-friendly, aligned with our strategy...
Together with Kraftvaerk, we have achieved a refreshed website that is user-friendly, aligned with our strategy, and built for continuous development. It’s a flexible, cost-efficient platform that adapts to new needs, supporting Oriola’s long-term growth.
Results
Outcomes included a new marketing strategies, information architecture, and a KPI-driven, continuously optimized operating model. Renewed user journeys and content plan for each target group. The result: a clear roadmap for a refreshed website aligned with business goals and user needs.
Kraftvaerk has also designed the website. Implementation-wise this project was rather light one as the platform was already in the latest version and the templates are flexible.
Agile delivery model
The project was carried out in a close partnership between Kraftvaerk and Oriola. Project strarted with a Discovery phase.
We ran four workshops focused on:
Strategy and shared vision
Commercial target groups and content strategy
Needs of other stakeholder groups
AI readiness
This model made it possible to continuously adapt the solution to the changes that arose within the organisation.
It created a high degree of flexibility and made it possible to coordinate the work with everyone involved in the renewal.
