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HKFoods launches new website to conquer new export markets
There is a growing global interest in high-quality, sustainably produced Nordic foods and HKFoods is proud to meet this demand. With a deep passion for quality Nordic cuisine, HKFoods is exporting to several international markets.
HKFoods
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new
markets
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time-to-market
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cloud-native
Solution
Together with HKFoods we have launched a new HK Nordcraft website tailored to support the company’s expanding export business, especially in Japan and Italy.
There is a growing global interest in high-quality, sustainably produced Nordic foods and HKFoods is proud to meet this demand. With a deep passion for quality Nordic cuisine, HKFoods is exporting to several international markets.
To further support its export business, especially in Japan and Italy, the company has launched a new HK Nordcraft website tailored to these markets.
Perfect recipe
We kicked-off the website project by identifying HKFoods’ needs and exploring the unique food markets in Japan and Italy. Through benchmarking and competitor analysis we uncovered valuable insights that shaped both concept and design.
The implementation was successful and efficient as we could leverage existing templates from HK.fi. This allowed us to concentrate on tailoring the content to meet the specific needs of each market. The result? Great feedback from teams and users.
HKFoods as a company
HKFoods is a major Finnish food company with 110 years of experience, producing, marketing, and selling meat products and meals. As a publicly listed company, it focuses on sustainability and has a strong Nordic presence, with key brands including HK, Kariniemen, and Via. The company operates in Finland and Poland, with around 3,000 employees, aiming to be a key partner for retail and food service.
Challenge
Delicious food, sustainable Nordic products, and a trusted company—what a perfect recipe for creating a new digital service tailored to market-specific needs.
HKFoods has several brands and HK Nordcraft is focusing on exports. The challenge was to build new website focusing on export and different markets.
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1Different market - different requirements.
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2Flexible further development.
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3A more modern and scalable technical platform.
a reliable and user-friendly web service is essential for our success
Heidi Kärkkäinen,
Digital Marketing Manager at HKFoods
In market entry efforts like this, a reliable and user-friendly web service is essential for our success. It not only delivers vital information about our products and the company to new audiences, but also plays a key role in building brand awareness.
Results
The implementation was successful and efficient as we could leverage existing templates from HK.fi. This allowed us to concentrate on tailoring the content to meet the specific needs of each market. The result? Great feedback from teams and users.
Successful project
The project was carried out in a close partnership between Kraftvaerk and HKFoods.
The project model was flexible. Discovery phase set the foundation. The deep-dive into different markets and competitive landscape set the direction.
This model made it possible to continuously adapt the solution to the changes that arose within the organisation during the project.
It created a high degree of flexibility and made it possible to coordinate the work with different stakeholders.
