customers communicated with via portal
Kraftvaerk developed a digital self‑service platform that connects data from more than 400,000 customers and a wide range of data sources. The platform provides customers with direct access to their own information, such as consumption, subscriptions, and services related to district heating and waste solutions.
The solution makes it easier for customers to act sustainably and take informed, proactive decisions based on their own data.
Kredsløb havde behov for at:
They are highly skilled both strategically and technically, and they are just as committed to our success as we are ourselves.
Thomas Ottosen,
Head of Martech & Digital platforms at Kredsløb
“We now have a future‑proof platform and architecture that can accommodate future IT systems, suppliers, new regulations, new employees, and the green transition. I am truly proud of what we have achieved. Kraftvaerk has been a close and trusted advisor throughout this transformation. They are both strategically and technically highly skilled, and they are just as committed to our success as we are ourselves.”
Just like Rome, the new Kredsløb was not built in a day. The roadmap is extensive. Here’s what we are delivering in close partnership with Kredsløb and their other IT system partners:
Kredsløb is a key player in creating a greener and more circular Eastern Jutland, where reuse and waste sorting take place as close to citizens and businesses as possible.
To achieve these ambitions, service providers must make it easy to act sustainably and turn environmental goals into concrete action.
By bringing all data and services together in a single digital self‑service platform supplemented by proactive, personalised communication Kredsløb empowers people to drive sustainable change.
At the same time, Kredsløb gains far better capabilities to monitor and document emissions than before.
The overarching challenge for Kredsløb is that all data sources originate from different systems. User identification, data structures, data flows, and integrations vary, and there is no synchronised or consistent access to data. At the same time, the systems cannot be replaced. We must work with the systems—not against them.
That is why we start by establishing connections, shared logic, and a new API that ties all data sources together. Through an open‑source identity and access management solution—initially using Keycloak ID and later Azure Active Directory B2C—connected to the Danish MitID authentication service via Criipto, Kredsløb’s master data has now become a reliable and unified single source of truth.
Where public authorities can communicate freely with citizens based on CPR numbers, private organisations require explicit consent, documentation, and a CRM and email system to do the same. Kredsløb had none of this in place initially.
And reaching 400,000 people via e‑Boks is expensive—which makes it crucial not to send the wrong message or include the wrong link.
With a new Salesforce Customer Data Platform (CDP) and Marketing Automation platform, Kredsløb can now gradually collect customer consents and proactively send emails and/or SMS messages to its customers. This includes, for example, guidance on waste handling or notifications when the return temperature of district heating is too high.
